Black Friday Myths for Retail Appliances

Here are a couple of myths that came up this year during Black Friday. Know these myths now before next year’s Black Friday, so that you can be prepared.

Myth: Black Friday sales begin on Thanksgiving Night or Black Friday

The truth is Black Friday deals start the 1^st week of November and run for the entire month. Many retailers like Appliance Factory & Mattress Kingdom offer a 30 to 60 day price match guarantee. This means we can shop with confidence knowing we will get the best price on any purchase decision we make. There is no need to camp out in line to get the best Black Friday Deals.

Delivery and installation have a finite availability. Demand during Black Friday pushes delivery and/or installation out weeks. If something does go wrong on our 1^st delivery, it can take weeks to get rescheduled. SHOP EARLY!

Myth: There is plenty of stock availability for sale products and Door Busters. 

The truth is demand nation-wide is high and supply is low. We have seen national back orders for appliances last months, if they ever come in at all. Door Busters are low priced items meant to create buzz and traffic. Usually, there are only a couple units per store. Untrained employees oversell and over promise leaving consumers holding the bag. Shop with retailers who have professional sales teams, who not only know the product, but also the availability.

Myth: Making an appliance purchase is easy

There is a huge selection of appliances in every category. There are different features, colors, sizes and applications. Appliances are complex and specialized. They are large, heavy products and come with each their own challenges for design and installation. It can be a long process selecting the right appliances we desire, meet our needs, will function and fit properly in our selected area and are installed properly. Products travel long distances and on many modes of transportation, sometimes creating damage. Other issues: appliances having alarming high dead on arrival issues. 3-6% off all appliances are dead on arrival. Between in box damage and DOA products, the reordering and redelivering can ruin last minute plans for the Holidays.

Pricing is confusing! There are so many deals and promotions that include buy more save more, manufacturer rebates, exclusive rebates, financing options, etc, working with a professional sales team can save us time, money and huge frustrations!

Keys to a successful appliance purchase during Black Friday

1. Don’t wait! Buy early! Deals are the same on November 5^th as they are on Black Friday.
2. Shop with retailers who have a 30 day or more price match policy so you are guaranteed the best price.
3. Shop with retailers who specialize in appliances and have a professional sales team who understands the product, your needs and product availability. They will better understand how to save you time, money and frustration. 

Can't wait until next Black Friday's great deals? That's okay, we have great deals going on all year round.