The Story of Appliance Factory & Mattress Kingdom - Interview with Chuck Ewing

CEO and owner of Appliance Factory & Mattress Kingdom is Chuck Ewing. He talks about his journey of starting his business and the companies success today. Watch the video to learn how he got started and how you can truly save money buying appliances from Appliance Factory & Mattress Kingdom.



Chuck Ewing at age 25 first started selling music equipment. He one day tried to sell a washer and dryer by putting an ad in the newspaper. The washer and dryer sold much more quickly than music equipment. He first started selling used appliances and focused on the service side of the business.He opened up his first storefront on the early 90s called East Colfax Appliances and started selling crated GE merchandise and then added new boxed appliances.

He changed the name to Appliance Factory Outlet and added offered a couple more brands including Frigidaire, Jenn Air, and more. In 98', Sears opened up the Great Indoors which was a department store catered to home decor and stated that the appliance business is growing. Chuck at this point moved to focusing on the sales side of the business spending 80% of his time on sales and only 20% of the time on service.

He opened up a second store in Colorado Springs and soon had 10 more stores to follow. Once they opened up the store in Grand Junction, he and the business started to learn tons about business operations.

In 2010, the company started to sell mattresses. Chuck noticed that they had extra room in the stores and they wanted to fill it with more inventory and decided that mattresses would be the best option.

The company has grown this year by adding 3 stores in the Midwest making a total of 19 stores in 2019. HH Gregg has closed down some of their stores in the Midwest and had started to go out of business. On the other hand, Appliance Factory is very strong and decided to adventure into the Midwest markets.

Chuck is proud of all the great buys that he can provide to customers. He is running a great quality organization. The company recently did a survey on appliance reviews with the big box stores including Sears, Home Depot, and Best Buy and found that their reviews are very low (1.7 star ratings) compared to Appliance Factory's reviews which are 4.5 star average ratings. This is true evidence that customers are happy with the service from the company.

The company has different divisions including Wholesale Distribution which focuses on the property management industry and Fine Lines which is the builder division specializing in more luxury appliances. With all of the different divisions Appliance Factory has over 500 employees.

Chuck talks about how the appliance business is a stable industry and recession proof. This makes the appliance industry a long term career path. The hardest thing about the appliance industry is getting people in the door. This is why he works with North Media and does different things to advertise. Appliance Factory is the primary sponsor of This Dream House radio show and Colorado's Best Kitchens magazine. They also have a company chef, Celebrity Chef Mark Kalix.

Chuck ends the interview by thanking all of the people in Colorado that have supported and trusted the business over the years. He also thanks all of his employees for all the great work that they do for the company.

What's Best: Counter Depth or Full Size Refrigerator

Kevin Drako is here today to explain the difference between counter depth and full size refrigerators.

If you look closely at your current refrigerator, you may notice that it sticks out beyond the counter. Most refrigerators are like this and is called full size or standard depth refrigeration.

Counter depth refers to where the refrigerator alignment with the counter tops. This means that the refrigerator front is flush with the counter that is next to the refrigerator. The only thing that will stick out is the doors when you open it all the way. This option is all about looks and people that might be particular about things lining up just perfectly. The disadvantage with this refrigerator option is that there will actually be less usable space in the refrigerator and the cost of counter depth is usually more than standard depth. You may want to consider counter depth if you have less room in your kitchen as it frees up space.

Stop by one of our stores to see the difference yourself and to decide which options is best for you.

Start the Year Off Right With an Organized Kitchen!

 The hustle and bustle of the holiday season is over for another year, giving you a much-needed break from the kitchen! If you found yourself feeling extra stressed this holiday season when baking Christmas cookies, cooking large family feasts or hosting your annual get-together, your kitchen’s organizational system may be to blame. Now’s the time to get your kitchen in order for a more Zen experience and figure out systems that work best for you when you’re in a high-pressure cooking or baking situation. Here are a few tips for minimizing kitchen clutter, optimizing your counter space usage and getting rid of anything that you haven’t used in a while (or ever) to make room for the things you need every day.

Delete Duplicates

When a couple gets married or moves in together, the chances of having duplicates in your kitchen increases. Suddenly you find yourselves with two of everything: toasters, coffee makers, blenders...you get the idea. The possibility of owning more than one of every small appliance gets even greater when the wedding gifts start rolling in from well-meaning friends and relatives. While it can be hard to part with the Mr. Coffee that kept you sane through all those all-nighters in college, or give away the lookalike food processors you received from Uncle Ed, Cousin Jenny and Grandma Sue on your wedding day, you’ll be much happier when you whittle down your kitchen appliance collection to just one of everything.

Play “Sell, Toss, Donate” With Kitchen Items

Be honest, have you ever used that waffle maker that’s currently taking up valuable real estate on your kitchen countertop? How about the enormous bread maker you bought at a garage sale during your homemade baking phase? If you haven’t used a kitchen appliance in a year or longer, consider selling it on Craigslist or eBay or donating it to Goodwill or another charity-based thrift store. Any kitchen appliances that are beyond repair or are unsafe to use should be disposed of responsibly. Getting rid of appliances can be hard when you think you’re still going to need them one day, but you’ll be rewarded with a sleek, clutter-free kitchen that cuts down significantly on everyday stress.

Devise a System- and Stick to It!

Most of us already have designated cabinets and drawers for the things we need and use everyday in our kitchens. However, when life gets in the way, it can be difficult to stick to an organizational system and put things back where they belong after each use. If you find that your current system is hard to remember or doesn’t make sense to you, maybe it’s time to do a complete reorganization of your kitchen to help you make the best use of your counter space, utensils and appliances.

A new year can be a fresh start- why not begin with your kitchen? By following these organization tips, you can turn your kitchen into an inviting, clutter-free space that inspires creativity, conversation and happiness!

4 New Year Appliance Trends & Colors

As 2018 is upon us it is time to start looking at some new appliances. See what will work with your existing products, imagine what would look great in your kitchen as an upgrade, or maybe it’s just time for a full overhaul of the kitchen! Let’s dive in to the New Year and see what the latest and greatest trends and colors are in kitchen appliances!

1. White Ice

What’s old is what’s new, but white is making a comeback! The Whirlpool brand has a white ice color that is very modern.  This color allows you to still use color schemes that are fitting for people who are in love with the white kitchen trend that most people enjoy. The white color can match the white cabinets and/ or countertops, but allows you to look more up-to-date than your basic white appliance color. With these appliances you can go with a modern look or you can even give your kitchen a vintage- style.

2. Black Slate

A great addition this year is the GE Café black slate. This style has joined there standard slate color palate as a hot option for 2018. This deep charcoal color is nice as it allows anyone to match nearly any décor or color palate, but elegant enough to grab attention. The matte color hides fingerprints, easy to maintain, and almost eliminates smudges. This makes your appliance look extremely clean for its lifetime.

3. Black Stainless Steel

Additionally, all the different black stainless models are available from most brands out there so it’s a colorpalooza in appliances now as far as an option.  Brands that carry the black stainless steel finish are Kitchen Aid, LG, Samsung, GE, Whirlpool, and more. This finish was extremely popular last year and will be a favorite this year and beyond. This color is a mixture of a brushed metal with a glossy bold black hue. The finish helps resist fingerprints and still gives a very modern and elegant feel to the room.

4. Smart Appliances

Like everything else in our modern world, digital and ynch are now both a big part of appliances. Digital features such as the Smart Hub from Samsung, Chef Connect from GE, SmartThinQ from LG, along with many other brands have these same or similar options that allow you to connect your appliances with other devices and to your phone. You can preheat your oven, check what is in your refrigerator, schedule your dishwasher for a cycle, and do much more. You can even connect your appliances with popular gadgets such as Amazon Alexa or Google Home for even more convenience. If you’re a tech savvy kind of person than 2018 is going to be a great year for you to look into new appliances. The 2018 line ups from almost all the manufactures will have something that is of interest to you so go in to your local appliance store and see what catches your eye!   

The Best French Door Refrigerator for Your Family!

Pam from our Greeley location is here to show you all the great features of the Kitchen aid 26 cu. ft. 5 door French door refrigerator. Watch the video to see all the amazing features.



Some of the features include:

• Water and ice dispenser with adjustments and presets
• Ice maker is in the door with a larger capacity bin.
• Removable drawers.
• Adjustable shelves
• Grey interior
• LED lighting throughout
• Herb Storage
• 2 independent cooling systems
• Crisper drawers
• Air flow throughout
• Easy close doors
• Pizza freezer area
• Extra freezer drawers for organization
• Sleek stainless steel and black stainless steel finish options
• Kitchen Aid handles with red badges at the ends

If you are in love with this refrigerator, please give one of our stores a call or you can check it out here.